Reebok names Shaquille O’Neal president of basketball, Allen Iverson as VP
Reebok is trying to reestablish its brand in the sports world, and on Wednesday it announced the hiring of two people it believes can help do that: Hall of Famers Shaquille O'Neal and Allen Iverson. In a full circle moment for both the players and the brand, O'Neal has been named Reebok's president of basketball, and Iverson has been named vice president of basketball. O'Neal was Reebok's very first signature athlete, and the Shaq Attaq was its first signature shoe. […]